ASCI Releases Guidelines For Celebrities In Advertising

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  • Advertising Standards Council of India (ASCI) has developed a set of guidelines to protect consumers' interest while encouraging celebrities and advertisers to refrain from endorsing misleading advertisements.
  • At a time when the Consumer Affairs Ministry is intending to review the Consumer Protection Act and may have a provision to deal with misleading advertisements featuring celebrities, these guidelines by ASCI could serve as a good reference for advertisers.
  • The ASCI's guidelines help in ensuring that claims made in advertising are not misleading, false or go unsubstantiated.
  • Advertisers following these guidelines will protect the interests of the consumers, especially for products or services, which can cause serious financial loss or physical harm.

Quick Question for Bank PO/ IBPS Exams 2016-17:

Which agency has developed a set of guidelines to protect consumers' interest while encouraging celebrities and advertisers to refrain from endorsing misleading advertisements?
 - Advertising Standards Council of India (ASCI). 

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